After getting feedback about the Gift Card Ministry (formerly Scrip), we decided it would be beneficial to highlight this ministry for Christmas. Here’s what it looks like:
Some thoughts on the design:
- I went simple on the design, using the motif of a Christmas tree. The explanatory text continues the image of the tree, making it appear like a larger tree.
- The catch phrase “serve others in Jesus’ Name” is accented in red. This is consistent with the next flier we’ll release in February/March.
- I intentionally focused on gifts people might give, not every card available. It seemed breaking them out by price group was the way to go for listing those options.
- The order form looks very different from the front page, but matches our regular order form. My hope is that when people see the “usual” form, it will be familiar once they get this flier.
- You’ll notice an extra line at the bottom of the order form for gift card wrappers. We’re giving away wrappers with every card valued at $10 or more. We’d lose money on cards that are $5 or less. There are currently only about 5 cards that we sell that are below that threshold.